Category: Advertising
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The Hidden Erosion: Why Wasted Ad Budgets Are Quietly Sinking Your ROI
There’s a lot of classic “mistakes” that can help sink an advertising campaign and drown its potential ROI. Classic ones like targeting mismatches or bad creatives might be the first to come to mind. However, the truly insidious mistake is the one that many advertisers fail to notice. I mean, of course, wasted ad spend.…
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Meta wants us to stop being picky with our targeting – should we?
If you’ve been using Meta Ads at all this past year, you’ve probably noticed how more and more of the older options and features have disappeared. We’re talking countless interests and other minutiae that we used to stress over when creating audiences to populate all our lovely Ad Sets. Replacing these prior manual options, of…
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Reasons Why You Need a Meta Ads Agency
In a world where social media is integral to consumer behavior, businesses must harness the power of platforms like Facebook and Instagram to reach their audience effectively. At Acorn Digital, we have over 20 years of expertise in performance marketing, helping businesses achieve their goals through data-driven Meta Ads management. Here’s why partnering with a…