Category: Advertising
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If Your Agency’s Only Reporting Impressions, Fire Them
Let me tell you a story. A marketing client of mine invested heavily in a local media agency. It happened before I was on board or could have any say in the matter. The agency in question specialized in newspaper (online / print) and the usual local business directory stuff. The price they got out…
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Strategies for Higher Education Marketing that Deliver Quality Leads
When it comes to higher education marketing, enrollment is a numbers game. But not just the numbers you think. Volume matters, that’s true of any industry, but good leads matter more for education. The cultivation process for educational leads is often lengthier than for most services, and the prospect’s reasons for seeking what you provide…
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Google Ads Budgets: Less Is More When it Comes to Results?
Here’s a strange discovery I recently made with Google Ads. One that’s a little hard to believe. When it comes to budgets, lower budgets seem to produce better results. And I’m not talking just about wastage due to overspend, difficulty in managing high-budget accounts, or anything like that. I mean, Google’s bidding algorithm just plain…
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Meta wants us to stop being picky with our targeting – should we?
If you’ve been using Meta Ads at all this past year, you’ve probably noticed how more and more of the older options and features have disappeared. We’re talking countless interests and other minutiae that we used to stress over when creating audiences to populate all our lovely Ad Sets. Replacing these prior manual options, of…