Category: AI
-
How to Optimize Website Content for AI Summaries (GEO & AI Search)
AI summaries are no longer “the future” of search, as some people put it. The reality is that they’re already shaping how people discover information, make decisions, and choose which brands to trust. Google’s AI Overviews, tools like Perplexity, and ChatGPT search experiences are changing how content is retrieved and presented. However, this shift doesn’t…
-
Navigating the AI Shift: How is the AI Overview Impacting Your Paid Ads Performance?
If you’ve noticed a dip in your paid advertising performance (such as your Google Ads or Bing Ads) recently, you’re not alone. Like countless businesses, you’re investing more and more, but seeing less and less in return. The question that’s probably on your mind is “why?” What changed? The answer lies in a fundamental shift…
-
Far From Shore Issue #4 – Back in the Saddle
Say hello to Zero-Click Search and why E-E-A-T might still be your best friend. Hello there. Welcome to Far From Shore. Looks like we’re back after a longer than expected break. What’s been happening out there in digital marketing since we last spoke? AI is clicking your ads, users aren’t clicking your content, and your…