Category: Email Marketing
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2024 Holiday Digital Advertising Playbooks Graded and Reviewed
We read the big holiday advertising playbooks so you didn’t have to. This post originally appeared in Issue #2 of Far From Shore, our newsletter focusing on hot takes and coffee breaks for digital marketers. Did you notice how many of the big advertising players have started releasing annual holiday marketing playbooks? This year, we…
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Data Does Funny Things: Lessons from Email Marketing Optimizations
Ever notice how data sometimes does funny things? (This is a true story) The other day, I was looking over the results of some email marketing campaigns I was optimizing and firing off for a client. I was ELATED that one blast netted me 100% open rate. With a modest 3.7% CTR. Not bad at…
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Why Every Online Business Needs an Abandoned Cart Email Strategy
Tell me if this sounds familiar: You run an online business with an ecommerce component. You’ve got great products and a simple checkout process but half or more of your visitors never complete their orders. If it’s a recurring issue, you’re not alone. Abandoned carts are a common pain point with ecommerce businesses, both large…