Tag: Google Ads
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3 Reasons Why You Need a Google Ads Agency
You would be forgiven for thinking Google Ads essentially runs itself. It’s how a lot of marketing blogs make it sound. Heck, it’s even how Google pitches the platform more often than not. While it is indeed simple to get into and set up, ensuring that your business generates a favourable Return on Ad Spend…
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5 Things Terrible Marketers or Ad Agencies Will Tell You
Digital marketing is a crowded space. Believe me, I’m in the thick of it. Every city in North America has an agency or two (or ten) and agencies will often compete for space and visibility online. While there are a lot of top notch agencies out there with great track records, others are, for lack…
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2 Big Reasons AI Is Not Ready to Replace Search Advertising Marketers
We’ve all heard one variation on the now classic rift or another. AI is going to replace X – where X is whichever job the article is loudly sounding the warning about. While AI has certainly encroached in a lot of industries (particularly, the creative ones), the impending all or nothing switch from human experts…
