Receiving high-quality student prospect inquiries is the surest route towards ensuring your classrooms are full and your campuses bustling. How are you marketing for higher education?
Enroll MoRE students
through Performance
digital Marketing
Trusted Digital Marketing for Public Colleges
Higher education institutions just like yours are feeling the crunch. Competing institutions at home and abroad, online competition moving into your area, governmental changes, and traditional lead funnels not producing what they once did are common situations we hear all the time.
With over 20+ years experience working with higher education institutions like yours in Canada, the USA, and Europe as digital consultants, we can help grow your enrollment pool through performance digital marketing services, ranging from local SEO, SEM (Google, Meta), and a meticulous multi-channel audit to identify opportunities and eliminate pitfalls in your business.
Our data-driven marketing strategies are proven to increase your lead quality.
What are you waiting for? Let’s find your future students.
After auditing the existing marketing channels and inquiry funnels, we discovered and deployed key optimization efficiencies, which increased enrollments per channel by over 33% in 6 months.
Client: Centre for Arts and Technology
Industry: Education (college)
Digital Marketing Services for Higher Education
Looking for specific services to support your marketing initiatives?
We deliver flexible, tailor-made approaches to all our digital projects.
For new businesses
Launch
Marketing Plans, with all the strategy, direction, considerations, and workflow information you’ll need at launch.
Technology Research, including finding the right solutions to address your pain points and overcome longstanding issues.
Website and Channel Creation, to cover all your bases online (including review sites, all major social media)
Competitor Research to better determine what those in your space are doing successfully, and where opportunities exist to grow.
Digital Ad strategy, including specific plans per platform or channel, initial campaign assets and outlines, and other creatives.
SEO and traffic audits, including keywords, traffic overviews, and actionable insights to up your game.
For established businesses
Growth
Lead generation, ensuring that your student inquiries are not only high volume, but also high quality.
Technology Implementation, to cut down on manual tasks and administrative work so your team can focus on the students and not the minutiae.
New Market Opportunities, such as examining the potential for new geographic regions or platforms where your business can grow.
Push Advertising Campaigns, to capitalize on key market segments at pivotal times of the day, week, month, and year.
Multi-Channel Ad Review to better understand where your best ROAS is happening and which contribute to your ROI.
Optional monthly reports, replete with recommendations and a fresh look at opportunities we discover.
Contact us today!
Complementary Digital Services
All our services are focused on growing your business using digital tools, however you might already have some of the foundations in place.
If you’re feeling confident about your digital advertising but still seeking growth, why not consider one of these complementary services:
- Search Engine Optimization (SEO) service for businesses
- Branding and design services for businesses
- Digital Advertising and Paid Media for businesses
- Web Analytics and Tracking services for businesses
- Google Ads Marketing services for businesses
- Content and Copywriting services for businesses
- Ecommerce Services for businesses