FAQ
Curious to learn more about us? Here are the answer to all our most commonly asked questions.
Who is Acorn Digital Consultants?
Acorn Digital Consultants is a boutique digital marketing and growth consultancy founded by Alexander Nachaj, PhD in 2024.
We specialize in helping organizations, particularly in higher education, SaaS, professional services, and experiential brands, to build sustainable lead generation and revenue growth systems through paid advertising, SEO, analytics, and strategic consulting.
Unlike large agencies, we work with a limited number of clients to ensure hands-on involvement, senior-level strategy, and measurable outcomes. This also ensures that all our clients have access to our senior-level expertise and are not passed off to juniors.
What services does Acorn Digital Consultants offer?
Our core services include:
- Paid advertising strategy and management (Google Ads, Meta, LinkedIn)
- SEO and AI search / GEO readiness
- Analytics implementation and reporting (GA4, Looker Studio, conversion tracking)
- Content creation to grow traffic and adapt to zero click landscape
- Digital marketing consulting and audits
- Funnel optimization and lead-generation strategy
- Ongoing strategic advisory and performance optimization
All our services are customized based on client goals, maturity, and internal capabilities.
What types of clients does Acorn Digital Consultants typically work with?
We typically work with:
- Colleges, universities, and private education providers seeking to grow their student enrollments
- SaaS and B2B service companies looking to expand or kickstart their digital marketing presence
- Professional service firms seeking local leads
- Experiential marketing and event-driven brands seeking leads and market exposure
We are best suited for organizations that value strategy, transparency, and long-term growth over quick wins or “set-and-forget” marketing.
Does Acorn Digital Consultants work with small businesses or startups?
Both, but we’re selectinve.
We’re a strong fit for small teams and startups that are ready to invest in structured growth and understand that effective marketing requires testing, data, and iteration.
We’re affordable and fast, but we are not a good fit for businesses looking for the cheapest option or instant results based on magical thinking.
How is Acorn Digital Consultants different from larger digital marketing agencies?
- Senior-level involvement: You work directly with the founder or senior partners, not junior account managers.
- Selective partnerships: We take on a limited number of clients to maintain quality.
- Strategy first: Execution is grounded in research, analytics, and clear business goals.
- Transparency: No vague metrics, no inflated promises, and no BS.
We act as a strategic partner, not just a vendor.
Does Acorn Digital Consultants offer one-time projects or only ongoing retainers?
We offer both.
- One-time engagements may include audits, strategy development, analytics setup, or campaign launches.
- Ongoing retainers are recommended for paid ads management, SEO, and continuous optimization.
We’ll always recommend the structure that best fits your objectives.
What does onboarding look like with Acorn Digital Consultants ?
Onboarding typically includes:
- A discovery and strategy alignment call
- Access setup (ads platforms, analytics, CMS as required)
- Review of existing data, assets, and performance
- Strategy confirmation and timeline
- Execution and reporting cadence setup
We prioritize clarity and alignment from day one.
How does Acorn Digital Consultants measure success?
Success is measured against agreed-upon KPIs, which may include:
- Lead quality and volume
- Cost per acquisition (CPA)
- Conversion rates
- Traffic quality and intent
- Revenue or enrollment impact (where data access allows)
We focus on metrics that matter to the business, not vanity metrics that do not contribute to your bottom line.
How often will I receive reports from Acorn Digital Consultants?
Most clients receive one or more of the following:
- Monthly performance reports
- Ongoing access to live dashboards (where applicable)
- Strategic reviews at regular intervals
Reports are designed to be clear, actionable, and decision-focused.
Does Acorn Digital Consultants guarantee results?
No reputable agency can ethically guarantee specific results.
If they do, you should probably run for the hills.
What we do guarantee is:
- A data-driven approach
- Clear strategy and execution
- Transparent reporting
- Continuous optimization based on performance
- Best practices and best of intent management
Marketing performance depends on many factors beyond any single consultant’s control. That said, we ensure the ones we do control are done to the best of our ability.
Where is Acorn Digital Consultants located?
We’re primarily based in Canada. We have a presence in both the East Coast (Québec) and West Coast (British Columbia) and across different international time zones, but serve the whole country and elsewhere.
Does Acorn Digital Consultants work with international clients?
Yes. We regularly work with organizations across North America, Europe, and other regions.
All services are delivered remotely, with communication scheduled across time zones as needed.
Will Acorn create content, ads, or creative assets?
We can support creative strategy, copywriting, and ad messaging. Design or large-scale content production may involve collaboration with your internal team or trusted partners, depending on scope.
Do clients need to provide software, tools, or subscriptions?
Clients are responsible for their own ad spend and platform subscriptions (e.g., Google Ads, Meta, CMS tools).
Acorn Digital Consultants does not require clients to purchase specific tools unless agreed upon in advance.
Access to relevant platforms is provided as needed to deliver services.
Is there a minimum contract length with Acorn Digital Consultants ?
We don’t work with hard minimums or maximums. What our working relationship typically looks like:
- One-time projects have defined scopes and timelines when we deliver the goods.
- Ongoing engagements that typically begin with a 3-month services agreement, that is renewed provided both parties are satisfied.
All terms are clearly outlined before work begins.
How do we get started working with Acorn Digital Consultants?
The first step is an introductory consultation to assess fit, goals, and scope. If aligned, we’ll provide a clear proposal outlining strategy, deliverables, timelines, and fees.
Be sure to contact us!