Acorn Content Hub
Discover a distillation of some of the hard earned lessons we’ve picked up in our years digital consulting for businesses just like yours.
Here you’ll find actionable insights, hot takes on the latest digital marketing industry trends, and tips to get your business future-proof.
-
How to Increase Lead Quality: 4 Essential Tips for Businesses
Leads are the lifeblood of countless business. The most common leads issue we see with clients and prospects is low lead quality. In other words, their providers (often PPL providers who have their own dark side) are sending them a good volume for their team to work with, but the conversion rates are far lower…
-
5 Things Terrible Marketers or Ad Agencies Will Tell You
Digital marketing is a crowded space. Believe me, I’m in the thick of it. Every city in North America has an agency or two (or ten) and agencies will often compete for space and visibility online. While there are a lot of top notch agencies out there with great track records, others are, for lack…
-
Tired of getting spammed by phishing messages on Facebook?
If your business has a Facebook page (which most do and really should), there’s a good chance you’ve received more than a few messages like the following: Messages like the one above can come in a variety of flavours and can appear almost anywhere – as comments on posts or ads, direct messages sent to…
-
The Dark Side of Pay Per Lead (PPL) Marketing and Lead Gen
How much do you pay for your leads? It’s an honest question, and one that’s well worth thinking about – especially if you work with one or more Pay Per Lead (PPL) providers. Maybe you’re in an industry where it’s relatively cheap, or one where you’re spending hundreds of bucks just for a single phone…