Discover a distillation of some of the hard earned lessons we’ve picked up in our years digital consulting for businesses just like yours.
Here you’ll find actionable insights, hot takes on the latest digital marketing industry trends, and tips to get your business future-proof.
Ad account optimization relies on data. If you don’t have enough data, it’s difficult to ascertain where to push your budgets, where to cut back, and the like. The most important components of good data that you want to track in just about any account are not basic metrics like impressions, clicks, or CTR. These…
Mid October already. Where did the year go? As we go into Thanksgiving weekend here in Canada, I can’t stop thinking about the American holiday. Or more specifically, the big sale day that come with it – Black Friday. That might seem an odd thing to do, but those 6 weeks between then and now…
You would be forgiven for thinking Google Ads essentially runs itself. It’s how a lot of marketing blogs make it sound. Heck, it’s even how Google pitches the platform more often than not. While it is indeed simple to get into and set up, ensuring that your business generates a favourable Return on Ad Spend…