Acorn Content Hub
Discover a distillation of some of the hard earned lessons we’ve picked up in our years digital consulting for businesses just like yours.
Here you’ll find actionable insights, hot takes on the latest digital marketing industry trends, and tips to get your business future-proof.
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Data Does Funny Things: Lessons from Email Marketing Optimizations
Ever notice how data sometimes does funny things? (This is a true story) The other day, I was looking over the results of some email marketing campaigns I was optimizing and firing off for a client. I was ELATED that one blast netted me 100% open rate. With a modest 3.7% CTR. Not bad at…
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SEO Case Study – Niche Website, All Organic, No Backlinks
Few things are as heartwarming as a delightful SEO success story – wouldn’t you agree? While we’ve got a couple under our belt, I wanted to shine line on one that was mostly an experiment I undertook earlier this year. I use the word experiment in that I went about it with a hypothesis that…
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How to Increase Lead Quality: 4 Essential Tips for Businesses
Leads are the lifeblood of countless business. The most common leads issue we see with clients and prospects is low lead quality. In other words, their providers (often PPL providers who have their own dark side) are sending them a good volume for their team to work with, but the conversion rates are far lower…
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5 Things Terrible Marketers or Ad Agencies Will Tell You
Digital marketing is a crowded space. Believe me, I’m in the thick of it. Every city in North America has an agency or two (or ten) and agencies will often compete for space and visibility online. While there are a lot of top notch agencies out there with great track records, others are, for lack…