Acorn Content Hub

Discover a distillation of some of the hard earned lessons we’ve picked up in our years digital consulting for businesses just like yours.

Here you’ll find actionable insights, hot takes on the latest digital marketing industry trends, and tips to get your business future-proof.


  • Navigating the AI Shift: How is the AI Overview Impacting Your Paid Ads Performance?

    Navigating the AI Shift: How is the AI Overview Impacting Your Paid Ads Performance?

    If you’ve noticed a dip in your paid advertising performance (such as your Google Ads or Bing Ads) recently, you’re not alone.  Like countless businesses, you’re investing more and more, but seeing less and less in return.  The question that’s probably on your mind is “why?” What changed? The answer lies in a fundamental shift…

  • Why Is My Performance Down on Bing Ads?

    Why Is My Performance Down on Bing Ads?

    You’ve probably noticed the dip. Your cost-per-lead is creeping up, your conversion rate is slipping, and the ROI that used to be reliable is now… not so reliable. If this sounds familiar, you’ve likely already checked the usual suspects: bids, budgets, and ad copy.  But when nothing seems broken, you start to wonder what the…

  • What Is Zero-Click Search and How This Could Be Impacting You

    What Is Zero-Click Search and How This Could Be Impacting You

    Search behaviour has changed dramatically over the past few years. What used to be a very linear journey is no longer guaranteed.  As you might have noticed, search engines now answer questions directly on the results page, thus users often get what they need without even visiting a website. Some studies show that nearly 60%…

  • Is Your Website Ready for AI Search (GEO)? 5 Things to Remember for 2026

    Is Your Website Ready for AI Search (GEO)? 5 Things to Remember for 2026

    Your website may be well-optimized for traditional search engines. But the rise of generative-AI-driven search (AI Search or GEO) means it’s time to ask: Is your website ready for the next phase of search discovery? Over the past year, search behaviour has changed faster than anyone could ever imagine. Users increasingly rely on conversational assistants…