Category: SEO
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What Is Zero-Click Search and How This Could Be Impacting You
Search behaviour has changed dramatically over the past few years. What used to be a very linear journey is no longer guaranteed. As you might have noticed, search engines now answer questions directly on the results page, thus users often get what they need without even visiting a website. Some studies show that nearly 60%…
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Is Your Website Ready for AI Search (GEO)? 5 Things to Remember for 2026
Your website may be well-optimized for traditional search engines. But the rise of generative-AI-driven search (AI Search or GEO) means it’s time to ask: Is your website ready for the next phase of search discovery? Over the past year, search behaviour has changed faster than anyone could ever imagine. Users increasingly rely on conversational assistants…
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How the Recent Google Algorithm Update Favoured Human Content
In case you missed it, Google finished rolling out its most recent search algorithm update back on September 3rd, 2024. For the uninitiated, Google algorithm updates affect the search rankings of pretty much everything on the internet. Some sites go up, others go down. It all depends on the state of their search engine optimization.…
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Can I run online advertising campaigns with less than $1,000 a month?
If you’re a small business owner struggling to make ends meet, you might believe that Digital Marketing is not an option for you. Especially if you already quoted some services with digital marketing agencies, and noticed how expensive they can be. However, here’s the good news… If you have a low budget, but understand the…