Category: Email Marketing
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Data Does Funny Things: Lessons from Email Marketing Optimizations
Ever notice how data sometimes does funny things? (This is a true story) The other day, I was looking over the results of some email marketing campaigns I was optimizing and firing off for a client. I was ELATED that one blast netted me 100% open rate. With a modest 3.7% CTR. Not bad at…
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Why Every Online Business Needs an Abandoned Cart Email Strategy
Tell me if this sounds familiar: You run an online business with an ecommerce component. You’ve got great products and a simple checkout process but half or more of your visitors never complete their orders. If it’s a recurring issue, you’re not alone. Abandoned carts are a common pain point with ecommerce businesses, both large…