Category: Analytics
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Why Channel-Level ROI Matters and How to Measure It
You’re spending across SEO, paid ads, and email campaigns but do you really know which of these is paying off? For many businesses, marketing spend is scattered across multiple channels, but measurement often stops at a broad level. You might know your overall ROI, but without channel-level clarity, you’re essentially flying blind. In today’s competitive…
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Can I run online advertising campaigns with less than $1,000 a month?
If you’re a small business owner struggling to make ends meet, you might believe that Digital Marketing is not an option for you. Especially if you already quoted some services with digital marketing agencies, and noticed how expensive they can be. However, here’s the good news… If you have a low budget, but understand the…
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Every Business Needs Accurate Conversion Tracking
Ad account optimization relies on data. If you don’t have enough data, it’s difficult to ascertain where to push your budgets, where to cut back, and the like. The most important components of good data that you want to track in just about any account are not basic metrics like impressions, clicks, or CTR. These…