Category: AI
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Navigating the AI Shift: How is the AI Overview Impacting Your Paid Ads Performance?
If you’ve noticed a dip in your paid advertising performance (such as your Google Ads or Bing Ads) recently, you’re not alone. Like countless businesses, you’re investing more and more, but seeing less and less in return. The question that’s probably on your mind is “why?” What changed? The answer lies in a fundamental shift…