Category: Advertising
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2 Big Reasons AI Is Not Ready to Replace Search Advertising Marketers
We’ve all heard one variation on the now classic rift or another. AI is going to replace X – where X is whichever job the article is loudly sounding the warning about. While AI has certainly encroached in a lot of industries (particularly, the creative ones), the impending all or nothing switch from human experts…
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3 Search Ad Targeting Tips Successful Businesses Follow
Search ads are currently one of the best means available in paid digital advertising for businesses of all sizes. Managing these sorts of ads effectively is often a full-time job, especially if you’re running a business with a substantial product or service line and a fair to moderate monthly ad budget. There’s daily optimizations to…
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3 Simple Self-Audits to Improve your Ecommerce Return on Ad Spend (ROAS)
So you’re running an ecommerce store through your online business. You’re probably also running paid ads – it’s only natural, as paid digital advertising is one of the best routes for bringing in quick and immediate sales. However, you’re also not seeing the Return on Ad Spend (ROAS) that you were hoping – and maybe…