Author: Alexander
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3 Search Ad Targeting Tips Successful Businesses Follow
Search ads are currently one of the best means available in paid digital advertising for businesses of all sizes. Managing these sorts of ads effectively is often a full-time job, especially if you’re running a business with a substantial product or service line and a fair to moderate monthly ad budget. There’s daily optimizations to…
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3 Simple Self-Audits to Improve your Ecommerce Return on Ad Spend (ROAS)
So you’re running an ecommerce store through your online business. You’re probably also running paid ads – it’s only natural, as paid digital advertising is one of the best routes for bringing in quick and immediate sales. However, you’re also not seeing the Return on Ad Spend (ROAS) that you were hoping – and maybe…
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Why Every Online Business Needs an Abandoned Cart Email Strategy
Tell me if this sounds familiar: You run an online business with an ecommerce component. You’ve got great products and a simple checkout process but half or more of your visitors never complete their orders. If it’s a recurring issue, you’re not alone. Abandoned carts are a common pain point with ecommerce businesses, both large…
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SEO: Is Linked Building Dead and do Backlinks Still Matter?
Is link building dead? It’s a question I see floated around more and more these days. If you’re somewhat aware of the principles of Search Engine Optimization (SEO), you probably know that more links usually means higher ranking, and higher ranking means more clicks, and more clicks means better returns on your digital investment. In…