Author: Alexander
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The Dark Side of Pay Per Lead (PPL) Marketing and Lead Gen
How much do you pay for your leads? It’s an honest question, and one that’s well worth thinking about – especially if you work with one or more Pay Per Lead (PPL) providers. Maybe you’re in an industry where it’s relatively cheap, or one where you’re spending hundreds of bucks just for a single phone…
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4 Essential Organic Channel Listings for Your Business
Tell me if this sounds familiar. You run a small business or maybe a restaurant and you went looking for help to market your offerings online. You probably came across a couple of agencies or marketers promising things like being able to put your site on hundreds if not thousands of directories, channels, search engines,…
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Boosted Posts: How to Quickly and Effectively Advertise on Meta
Meta, the parent company of Facebook and Instagram, offers one of the largest opportunities for businesses looking to advertise online. Its two main social networks have billions of daily users across the globe, with interests in virtually every niche. Unfortunately, many of the more advanced advertising tools and features on these platforms require a strong…
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2 Big Reasons AI Is Not Ready to Replace Search Advertising Marketers
We’ve all heard one variation on the now classic rift or another. AI is going to replace X – where X is whichever job the article is loudly sounding the warning about. While AI has certainly encroached in a lot of industries (particularly, the creative ones), the impending all or nothing switch from human experts…