Author: Alexander
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Black Friday Marketing Tips – Don’t Wait Till the Last Minute!
Mid October already. Where did the year go? As we go into Thanksgiving weekend here in Canada, I can’t stop thinking about the American holiday. Or more specifically, the big sale day that come with it – Black Friday. That might seem an odd thing to do, but those 6 weeks between then and now…
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3 Reasons Why You Need a Google Ads Agency
You would be forgiven for thinking Google Ads essentially runs itself. It’s how a lot of marketing blogs make it sound. Heck, it’s even how Google pitches the platform more often than not. While it is indeed simple to get into and set up, ensuring that your business generates a favourable Return on Ad Spend…
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Unlock Your Team’s Potential with Digital Marketing Corporate Training
Digital marketing isn’t what it was 10 years ago. Not even what it was 5 years ago. If you’re managing your own marketing in-house, equipping your team with the most up to date skills is essential for staying competitive. Fortunately, at Acorn Digital, we offer flexible, tailored, and scalable digital marketing training services designed to…
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Data Does Funny Things: Lessons from Email Marketing Optimizations
Ever notice how data sometimes does funny things? (This is a true story) The other day, I was looking over the results of some email marketing campaigns I was optimizing and firing off for a client. I was ELATED that one blast netted me 100% open rate. With a modest 3.7% CTR. Not bad at…