Author: Alexander
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Data Does Funny Things: Lessons from Email Marketing Optimizations
Ever notice how data sometimes does funny things? (This is a true story) The other day, I was looking over the results of some email marketing campaigns I was optimizing and firing off for a client. I was ELATED that one blast netted me 100% open rate. With a modest 3.7% CTR. Not bad at…
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SEO Case Study – Niche Website, All Organic, No Backlinks
Few things are as heartwarming as a delightful SEO success story – wouldn’t you agree? While we’ve got a couple under our belt, I wanted to shine line on one that was mostly an experiment I undertook earlier this year. I use the word experiment in that I went about it with a hypothesis that…