Author: Alexander
-
How the Recent Google Algorithm Update Favoured Human Content
In case you missed it, Google finished rolling out its most recent search algorithm update back on September 3rd, 2024. For the uninitiated, Google algorithm updates affect the search rankings of pretty much everything on the internet. Some sites go up, others go down. It all depends on the state of their search engine optimization.…
-
How to Prepare Your E-Commerce for Black Friday
The biggest e-commerce event of the year is happening in only 2 weeks! The important question here is: Are you ready? Getting ready for an event such as Black Friday goes beyond providing discounts to your customers. You have to adapt their entire shopping experience for the Black Friday event. Here are some tips to…
-
Can I run online advertising campaigns with less than $1,000 a month?
If you’re a small business owner struggling to make ends meet, you might believe that Digital Marketing is not an option for you. Especially if you already quoted some services with digital marketing agencies, and noticed how expensive they can be. However, here’s the good news… If you have a low budget, but understand the…
-
Every Business Needs Accurate Conversion Tracking
Ad account optimization relies on data. If you don’t have enough data, it’s difficult to ascertain where to push your budgets, where to cut back, and the like. The most important components of good data that you want to track in just about any account are not basic metrics like impressions, clicks, or CTR. These…