Author: Alexander
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Meta wants us to stop being picky with our targeting – should we?
If you’ve been using Meta Ads at all this past year, you’ve probably noticed how more and more of the older options and features have disappeared. We’re talking countless interests and other minutiae that we used to stress over when creating audiences to populate all our lovely Ad Sets. Replacing these prior manual options, of…
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Reasons Why You Need a Meta Ads Agency
In a world where social media is integral to consumer behavior, businesses must harness the power of platforms like Facebook and Instagram to reach their audience effectively. At Acorn Digital, we have over 20 years of expertise in performance marketing, helping businesses achieve their goals through data-driven Meta Ads management. Here’s why partnering with a…
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How the Recent Google Algorithm Update Favoured Human Content
In case you missed it, Google finished rolling out its most recent search algorithm update back on September 3rd, 2024. For the uninitiated, Google algorithm updates affect the search rankings of pretty much everything on the internet. Some sites go up, others go down. It all depends on the state of their search engine optimization.…