Author: Alexander
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Every Business Needs Accurate Conversion Tracking
Ad account optimization relies on data. If you don’t have enough data, it’s difficult to ascertain where to push your budgets, where to cut back, and the like. The most important components of good data that you want to track in just about any account are not basic metrics like impressions, clicks, or CTR. These…
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Black Friday Marketing Tips – Don’t Wait Till the Last Minute!
Mid October already. Where did the year go? As we go into Thanksgiving weekend here in Canada, I can’t stop thinking about the American holiday. Or more specifically, the big sale day that come with it – Black Friday. That might seem an odd thing to do, but those 6 weeks between then and now…
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3 Reasons Why You Need a Google Ads Agency
You would be forgiven for thinking Google Ads essentially runs itself. It’s how a lot of marketing blogs make it sound. Heck, it’s even how Google pitches the platform more often than not. While it is indeed simple to get into and set up, ensuring that your business generates a favourable Return on Ad Spend…