Author: Alexander

When it comes to higher education marketing, enrollment is a numbers game. But not just the numbers you think. Volume matters, that’s true of any industry, but good leads matter more for education. The cultivation process for educational leads is often lengthier than for most services, and the prospect’s reasons for seeking what you provide…

Here’s a strange discovery I recently made with Google Ads. One that’s a little hard to believe. When it comes to budgets, lower budgets seem to produce better results. And I’m not talking just about wastage due to overspend, difficulty in managing high-budget accounts, or anything like that. I mean, Google’s bidding algorithm just plain…

We read the big holiday advertising playbooks so you didn’t have to. This post originally appeared in Issue #2 of Far From Shore, our newsletter focusing on hot takes and coffee breaks for digital marketers. Did you notice how many of the big advertising players have started releasing annual holiday marketing playbooks? This year, we…