Author: Alexander
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Google Ads Budgets: Less Is More When it Comes to Results?
Here’s a strange discovery I recently made with Google Ads. One that’s a little hard to believe. When it comes to budgets, lower budgets seem to produce better results. And I’m not talking just about wastage due to overspend, difficulty in managing high-budget accounts, or anything like that. I mean, Google’s bidding algorithm just plain…
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2024 Holiday Digital Advertising Playbooks Graded and Reviewed
We read the big holiday advertising playbooks so you didn’t have to. This post originally appeared in Issue #2 of Far From Shore, our newsletter focusing on hot takes and coffee breaks for digital marketers. Did you notice how many of the big advertising players have started releasing annual holiday marketing playbooks? This year, we…
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Meta wants us to stop being picky with our targeting – should we?
If you’ve been using Meta Ads at all this past year, you’ve probably noticed how more and more of the older options and features have disappeared. We’re talking countless interests and other minutiae that we used to stress over when creating audiences to populate all our lovely Ad Sets. Replacing these prior manual options, of…