Author: Alexander
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The Hidden Erosion: Why Wasted Ad Budgets Are Quietly Sinking Your ROI
There’s a lot of classic “mistakes” that can help sink an advertising campaign and drown its potential ROI. Classic ones like targeting mismatches or bad creatives might be the first to come to mind. However, the truly insidious mistake is the one that many advertisers fail to notice. I mean, of course, wasted ad spend.…
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Far From Shore Issue #4 – Back in the Saddle
Say hello to Zero-Click Search and why E-E-A-T might still be your best friend. Hello there. Welcome to Far From Shore. Looks like we’re back after a longer than expected break. What’s been happening out there in digital marketing since we last spoke? AI is clicking your ads, users aren’t clicking your content, and your…
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If Your Agency’s Only Reporting Impressions, Fire Them
Let me tell you a story. A marketing client of mine invested heavily in a local media agency. It happened before I was on board or could have any say in the matter. The agency in question specialized in newspaper (online / print) and the usual local business directory stuff. The price they got out…
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Strategies for Higher Education Marketing that Deliver Quality Leads
When it comes to higher education marketing, enrollment is a numbers game. But not just the numbers you think. Volume matters, that’s true of any industry, but good leads matter more for education. The cultivation process for educational leads is often lengthier than for most services, and the prospect’s reasons for seeking what you provide…