Author: Alexander
-
2024 Holiday Digital Advertising Playbooks Graded and Reviewed
We read the big holiday advertising playbooks so you didn’t have to. This post originally appeared in Issue #2 of Far From Shore, our newsletter focusing on hot takes and coffee breaks for digital marketers. Did you notice how many of the big advertising players have started releasing annual holiday marketing playbooks? This year, we…
-
Meta wants us to stop being picky with our targeting – should we?
If you’ve been using Meta Ads at all this past year, you’ve probably noticed how more and more of the older options and features have disappeared. We’re talking countless interests and other minutiae that we used to stress over when creating audiences to populate all our lovely Ad Sets. Replacing these prior manual options, of…
-
Reasons Why You Need a Meta Ads Agency
In a world where social media is integral to consumer behavior, businesses must harness the power of platforms like Facebook and Instagram to reach their audience effectively. At Acorn Digital, we have over 20 years of expertise in performance marketing, helping businesses achieve their goals through data-driven Meta Ads management. Here’s why partnering with a…