Author: Alexander

Let me tell you a story. A marketing client of mine invested heavily in a local media agency. It happened before I was on board or could have any say in the matter. The agency in question specialized in newspaper (online / print) and the usual local business directory stuff. The price they got out…

When it comes to higher education marketing, enrollment is a numbers game. But not just the numbers you think. Volume matters, that’s true of any industry, but good leads matter more for education. The cultivation process for educational leads is often lengthier than for most services, and the prospect’s reasons for seeking what you provide…

Here’s a strange discovery I recently made with Google Ads. One that’s a little hard to believe. When it comes to budgets, lower budgets seem to produce better results. And I’m not talking just about wastage due to overspend, difficulty in managing high-budget accounts, or anything like that. I mean, Google’s bidding algorithm just plain…