Author: Akanksha Kumari
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Negative Keyword Strategies Most Agencies Ignore
Most Google Ads accounts are leaking huge sums of money. Industry data shows that 20 – 30% of ad spend is typically wasted on irrelevant clicks. Surprisingly, the majority of agencies still treat negative keyword strategy as a one-time setup task instead of an ongoing discipline. According to the State of PPC 2026 survey of…
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Why Most Service Businesses Struggle With Technical SEO (And It’s Not Because They Ignore It)
Technical SEO is one of those things everyone claims to understand, yet very few organizations truly execute well. Service businesses are often the hardest hit by this disconnect. They’ve installed SEO plugins, fixed broken links, added sitemaps, and maybe even hired specialists at some point. While on paper everything looks great, their pages still don’t…
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How to Optimize Website Content for AI Summaries (GEO & AI Search)
AI summaries are no longer “the future” of search, as some people put it. The reality is that they’re already shaping how people discover information, make decisions, and choose which brands to trust. Google’s AI Overviews, tools like Perplexity, and ChatGPT search experiences are changing how content is retrieved and presented. However, this shift doesn’t…
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Navigating the AI Shift: How is the AI Overview Impacting Your Paid Ads Performance?
If you’ve noticed a dip in your paid advertising performance (such as your Google Ads or Bing Ads) recently, you’re not alone. Like countless businesses, you’re investing more and more, but seeing less and less in return. The question that’s probably on your mind is “why?” What changed? The answer lies in a fundamental shift…