Mid October already. Where did the year go?
As we go into Thanksgiving weekend here in Canada, I can’t stop thinking about the American holiday.
Or more specifically, the big sale day that come with it – Black Friday.
That might seem an odd thing to do, but those 6 weeks between then and now are gonna peel away really fast – especially if you haven’t started putting together your offers or campaigns.
Black Friday should be a major play for just about any business that operates online or even locally.
According to Deloitte, the average Canadian spends over $1,300 each holiday season. A good chunk, if not the majority of that spending, happens over the Black Friday weekend.
If you’ve been in the game for a while you probably already know this. Heck, you’re probably working with some decent digital marketers with a proven track record, am I right?
But that doesn’t mean there’s a few things to keep in mind as we ramp up to the big end of year shopping events.
A couple things off the top of mind to keep in mind for your digital campaigns:
1 – Roll out your best promos for this event – don’t save them for later (not even boxing day). If you’re toying between a 10% discount now and maybe a 50% for Dec 26 – don’t wait. Roll that big bad deal out for Black Friday (and maybe do the same for Boxing Day – clear out your old stock while you can).
2 – Start hyping up your promos and discounts sooner rather than later. No point teasing and keeping folks in the dark wondering until the very last minute unless your brand can pull off suspense. In most cases, if I wanted to buy a big TV and saw a competitor sneaking out some insane deal, that’s the one I’d keep in mind.
3 – Check your funnels and landing pages. Test and test and test again. The last thing you want to discover on Nov 28 is that your conversion tag isn’t firing, your leads aren’t being hooked into your CRM, or your credit card processor isn’t processing payments. Audit everything.
4 – Go full multichannel. For big sales events like this, you can definitely pull all the stop. Advertise your goods on your website, blog, landing page, all social accounts, quick videos, leak deals to coupon sites and Reddit.
5 – Make sure you appropriately tag all your sources. Adding UTMs for source, medium, and campaign can go a long way towards telling a clear performance story in your data (especially if you spend a lot of time in Google Analytics 4 or use a CRM that digs parameters too).
6 – Showcase your promo. Use the callout or promo features in your Google Ads account, update your creatives on Meta and TikTok, pimp out your landing pages. Go big and bright so no one misses it.
Are you looking for help to get your Black Friday deals up and running? Need a Google Ads marketing agency to upscale your promotions and related offerings? Give us a shout – it’s not too late to get your promos rolling with the best!
Give us a shout. We’d love to work with you.
