Author: Alexander
-
Boosted Posts: How to Quickly and Effectively Advertise on Meta
Meta, the parent company of Facebook and Instagram, offers one of the largest opportunities for businesses looking to advertise online. Its two main social networks have billions of daily users across the globe, with interests in virtually every niche. Unfortunately, many of the more advanced advertising tools and features on these platforms require a strong…
-
2 Big Reasons AI Is Not Ready to Replace Search Advertising Marketers
We’ve all heard one variation on the now classic rift or another. AI is going to replace X – where X is whichever job the article is loudly sounding the warning about. While AI has certainly encroached in a lot of industries (particularly, the creative ones), the impending all or nothing switch from human experts…
-
3 Search Ad Targeting Tips Successful Businesses Follow
Search ads are currently one of the best means available in paid digital advertising for businesses of all sizes. Managing these sorts of ads effectively is often a full-time job, especially if you’re running a business with a substantial product or service line and a fair to moderate monthly ad budget. There’s daily optimizations to…